3. Crisis development and elite rhetoric in Canada

12 May 2008: the Finance Minister’s assertion of Canadian resilience

Jim Flaherty used his address to the Economic Club of Toronto to assure Canadian voters that Canada’s economy would prove to be resilient. He acknowledged a number of challenges facing the Canadian economy: the US housing market, volatile financial markets, the strong Canadian dollar (in the face of waning demand for exports), energy prices and an ageing population. He used upbeat rhetoric, however, to argue that Canadian banks were well capitalised, the local housing market was solid and more Canadians were working than before. He also made a number of historical references to Sir John A. Macdonald, the first Prime Minister of Canada, whose tenure spanned 18 years and who was the only Canadian prime minister to win eight majority governments. He drew parallels between Macdonald’s preference to ‘always look a little ahead’ and his own government’s preference for grounding broader economic policies in the long term, rather than ‘band-aid, ad hoc solutions’.

Given the extent to which Canadians were exposed to the US media (and what would have already been a daily drumbeat of dire economic news), this speech served a vital function in shaping Canadian public opinion of the domestic manifestations of the global financial crisis and its causes. This was particularly significant given the incumbency of the Harper Government—and therefore its vulnerability to blame for the impact of the crisis on Canada.

 

Severity

Causality

Policy implications

Support for speaker

Agrees

1

1

1

Disagrees

No comment/ neutral

1

2

1

1

Table 4.1 Media response to Flaherty’s 12 May 2008 speech

The global financial crisis did not start to affect Canada seriously until about October 2008 and the Canadian public did not fully accept the fact even a number of months after that. At this stage of the crisis, media agreement with proposed policy implications was closely tied to support for the national leaders, since the Canadian Government had not proposed any new measures to deal with the crisis, instead emphasising the importance of ‘staying the course’. While a lack of media interest in Flaherty’s subsequent public pronouncements might have indicated a level of public despondency with the Harper Government, the fact that this speech attracted very minimal coverage in May 2008 was a big positive for the Conservative Government. A Strategic Counsel opinion poll conducted shortly after Flaherty’s speech showed that the Conservatives enjoyed the support of 38 per cent of decided voters—down only 1 per cent from a high of 39 per cent in February 2006 (Strategic Counsel, CTV and Globe and Mail 2008a) and, a month later, the same poll showed that 38 per cent of people felt the Conservative Party was best able to manage the economy in the case of a downturn—compared with the Liberal Party’s 27 per cent (Strategic Counsel, CTV and Globe and Mail 2008b). It can therefore be concluded that the reason why Flaherty’s 12 May speech received little public attention was because the global economic crisis was not yet a major issue for the Canadian media and public. Flaherty’s choice of using consistently positive rhetoric and downplaying the interdependence of the US and Canadian economies, however, proved an effective meaning-making strategy for the time being.

25 September 2008: bank governor Carney’s crisis narrative

Mark Carney used his address to the Canadian Club of Montreal to outline how the upheaval in global financial markets and the slowdown in the US economy were important international factors affecting the Canadian economy. Using blunter language than Canadians had come to expect from their government, Carney said that global markets were now at a critical juncture and the nature of the slowdown in the US economy—with weakness in the housing and auto sectors—posed particular problems for Canadian exports. He also argued, however, that the turmoil might be cathartic in restructuring markets, prompting decisive policy responses and speeding up the reordering of the financial system to make the world more stable. He concluded that Canada’s financial system was well positioned to weather the financial storm because it had been prudent and soundly capitalised. He added that the Bank of Canada would continue to monitor economic and financial developments carefully and would ‘continue to set monetary policy consistent with achieving the two per cent inflation target over the medium term’.

From the outset, it is worth noting that beyond announcements affecting interest rates, public pronouncements from the Bank of Canada have rarely attracted much media attention. This could probably be attributed to the level of detail provided by Carney and the Bank of Canada, which was uninteresting or difficult for ordinary Canadians to understand (Financial Consumer Agency of Canada 2008). It was also for this reason that the media often oversimplified Carney’s speech acts. Of the five articles analysed, four essentially disagreed with Carney’s positive assessment of Canada’s economy and portrayed the severity of the economic crisis as very acute (Table 4.2). All five left out Carney’s assurances that Canada’s financial system was well placed and that high commodity prices could even benefit the Canadian economy, and they expressed very pessimistic observations about the prospects for the Canadian economy.

 

Severity

Causality

Policy implications

Support for speaker

Agrees

5

2

Disagrees

4

1

No comment/ neutral

1

4

3

Table 4.2 Media responses to Carney’s 25 September 2008 speech

Unlike Harper and Flaherty, who preferred to avoid any discussion of causality in their public pronouncements, Carney appeared to view explaining what had happened as part of his job as the Governor of the Bank of Canada. All five articles agreed with Carney’s assessment of the causes of the crisis. Perhaps because Canadians realised that Carney had nothing to gain politically by exploiting the crisis, and perhaps because they did not realise that it was in his professional interest to keep public confidence buoyant, none of the articles expressed criticism of him. In covering this speech, however, three articles showed disapproval of the Harper Government and portrayed Flaherty and Harper as dishonest, clueless and uninformed.

It is also worth noting that Carney’s speech attracted significant attention in media sources not used in this study, particularly regional newspapers. Local media sources such as the Prince George Citizen and The Montreal Gazette produced very positive accounts of his pronouncements and focused on his assertion that Canada could weather the US storm. In the midst of all the gloom coming from national and US media sources, regional Canadians clearly craved some positive news.

7 October 2008: Prime Minister Harper’s bid for re-election

This speech, the release of his party’s election platform, marked a deliberate attempt by Harper to reverse the downward trend in support for the Conservative Party. Hitherto in the election campaign, Harper had taken advantage of his position as the frontrunner and as leader of the incumbent party. He had refrained from presenting a comprehensive package. Although acknowledging that ‘Canada is heading into a period of economic uncertainty and slower growth’, Harper used this speech to urge Canadians not to panic because Canada was well placed to weather the financial storm. Responding to criticisms that the government had not responded quickly enough to the global financial crisis, Harper said his opponents were panicking and he vowed to stay the course: ‘prudent leadership does not set out economic strategy for the nightly news or re-write plans for the morning papers…you don’t shift long term plans for short-term considerations.’ The speech emphasised previous achievements: variations on the phrase ‘we will continue to’ and ‘the Conservative government has already’ recurred in the text. In contrast with Harper’s usually very reserved and formal communication style, this speech made a memorable pseudo-biblical reference (‘the plan on which we have been acting is the plan…as the saying goes, it wasn’t raining when Noah built the Ark’), which was ridiculed by some commentators.

The policy proposals were modest, probably in order to complement the government’s mantra that Canada’s banks were insulated from the building storm in global markets. This logic had seemed like a winning one in early September when the Conservative Party called the snap election hoping to secure the majority ‘before the tidal wave sweeping the global financial system breached Canada’s levies’ (Callan 2008). As the global financial crisis deepened, however—the Toronto Stock Exchange dropped 3942 points or 28.6 per cent between 1 September and 8 October (The Economist 2008)—and media discussion and awareness about its causality and severity increased, this ‘happy-go-lucky’ message (The Globe and Mail 2008) proved to be fragile and increasingly irrelevant as it was largely abandoned by many of Canada’s top banks.

 

Severity

Causality

Policy implications

Support for the speaker

Agrees

2

4

3

1

Disagrees

6

6

8

No comment/ neutral

5

9

4

4

Table 4.3 Media responses to Harper’s 7 October 2008 speech

The media analysis reported in Table 4.3 demonstrates a substantial lack of support for the national leader as well as the proposed policy implications. There was marked disagreement about the severity of the global financial crisis, with six out of the 13 articles analysed refuting Harper’s argument that Canada’s financial system was sound and criticising his resistance to introduce special measures to deal with the crisis. The research clearly indicated that the familiar meaning-making script aimed at convincing voters that the government anticipated the current problems back in August 2007 had failed. Of the 13 articles analysed, nine questioned Harper’s proposed policy implications and expressed concerns about the government’s understanding of the global financial crisis. This was significant given that Harper, a professional economist, had traditionally been able to control the domestic economic debate.

Having said that, despite Harper’s incumbency, little mention (and no disagreement with the government) was made of the causes of the crisis. The coverage implied agreement with Harper’s diagnosis of the causes of the crisis being exogenous. At least in part, this was testament to the strength of the reputation he built throughout his tenure as a competent, sensible and pragmatic economist.

A major criticism of Harper was his perceived inability to communicate empathy for the anxieties of the Canadian people or to reach out with convincing reassurance to those who reasonably continued to fear losing their jobs, losing their savings and deferring their hopes of retirement. Eight of 13 articles surveyed berated Harper for his lack of sensitivity. Harper’s suggestion that stock market bargain hunters could benefit from the economic panic became a particular target. There were also some concerns that the lack of sensitivity was a portent of future inflexibility, particularly if the Conservatives were delivered a majority at the election. The fact that he delivered the speech to the Empire Club of Canada (as opposed to a group of factory workers, for example) only exacerbated the perception that Harper’s response to the global financial crisis was cerebral and out of touch. The voters appeared to share the scepticism of some of the media. According to a Harris/Decima opinion poll taken one day after the speech (and eight days out from the election), only 31 per cent of decided voters supported the Conservative Party—down from a high of 41 per cent one month earlier (Heard 2008). All of this probably accounted for the fact that the title of the speech was amended from ‘True north strong and free: Stephen Harper’s plan for Canada’ to something less self-congratulating before it was placed on the Prime Ministerial web site.

17 October 2008: a re-elected Harper opens the new Parliament

Opening the new Parliament, this speech was a broad-strokes outline of the government’s agenda. The Throne Speech is traditionally a vague statement of priorities for the new government. It did not contain any details of the economic stimuli (the government did not release these until the budget announcement at the end of January 2009). For the most part, Harper stuck to pledges he and his Conservative Party made in the election campaign, but warned that the country could be headed back into deficit because it would be ‘misguided’ to inflict economic pain to avoid it. The speech was a sober one, evoking great battles of World War I and the subsequent generation that ‘overcame the Depression and again confronted the devastation of war’. In all, it was a clear attempt by Harper to manage public expectations by acknowledging the severity of the situation, yet at the same time highlighting that no matter how serious the economic downturn might be, far greater challenges had been met and overcome in Canadian history.

 

Severity

Causality

Policy implications

Support for speaker

Agrees

4

2

2

Disagrees

3

3

No comment/ neutral

2

6

1

1

Table 4.4 Media responses to Harper’s 17 October 2008 speech

The speech enjoyed a low-key, but mixed reception in the press (Table 4.4). Of the six articles analysed, three expressed disagreement with the speaker and his policy proposals. Although most articles agreed with Harper’s perception of the severity of the crisis (as conveyed in the speech), a major point of concern appeared to be the suggestion that Canada could return to deficit spending. This might have been an unintended consequence of Harper’s reluctance to publicly convey the real severity of the economic crisis and manage public expectations accordingly (and consistently) during the preceding election campaign.

Interestingly, it appears that Harper’s adherence to tradition in avoiding using the Throne Speech to exploit the economic crisis politically backfired on him. The New Democratic Party’s leader, Jack Layton, criticised Harper’s address for lacking any bold or significant action with regard to the economic crisis. He argued that this was another illustration of Harper’s lack of empathy for ordinary Canadians—a criticism that was readily picked up by five out of six articles analysed. This highlights one of two things: either Harper’s inability to interpret the national mood (a common criticism of his leadership) or his sound judgment in preferring to be criticised for sticking to tradition in times of crisis rather than inappropriate exploitation (and potentially, partisanship). To Harper’s credit, the Throne Speech was not one that usually received significant amounts of coverage, so while the former criticism might have been common, unless especially controversial, this particular speech was never likely to be brought up against him by his critics in the future.

Given how general the speech was, how little coverage it received and how few policy announcements it contained, it was surprising that it was met with such relative disapproval. This could be attributed to the widespread feeling of disillusionment after the election. A national qualitative study conducted by Ensight Canada the day after the election found that there was widespread consensus that the election was ‘a waste of time and money’ and ‘prevented meaningful action being taken to protect Canada’s economy amidst the financial crisis’ (Watt 2008:2–4). The study showed that the voters were disappointed with Harper’s vision and program for the economy during the election, but chose him ‘as the best of an unhappy set of choices’ (Watt 2008:1–2). As such, this speech illustrates that the capacity of a leader’s rhetoric to influence public debate is always limited by the broader context of public mood.

27 January 2009: Finance Minister Flaherty’s budget speech

Flaherty characterised his budget as necessary to protect jobs and businesses from the ravages of the financial crisis. The financial plan devoted about half of the new spending to construction projects that Flaherty hoped would revive the economy by creating new jobs and stoking demand for lumber and other Canadian-made goods. In what was his fourth budget in three years, Flaherty offered consumers a tax break on home renovations and pledged to expand employment-insurance benefits for two years. Flaherty also stated that the Conservative Government would make available another $70 billion in credit to businesses that were struggling to find affordable loans as a result of the global financial crisis. Although Flaherty used powerful language to introduce and conclude this lengthy speech, the urgency he hoped to convey did not really capture the media’s imagination. Not unusually for a budget speech, the majority of the coverage focused on policy rather than sentiment.

 

Severity

Causality

Policy implications

Support for speaker

Agrees

12

5

7

7

Disagrees

4

2

13

9

No comment/ neutral

8

17

4

8

Table 4.5 Media response to Flaherty’s 27 January 2009 speech

The major point of concern in media reception of the speech was that the policies and measures proposed by the Harper Government were inappropriate to the national needs (Table 4.5). While the majority of the coverage expressed agreement with Flaherty about the severity of the crisis, there was a strong view that the budget’s lack of a single compelling direction—‘the whole leaves the impression of miscellany’ (The Globe and Mail 2009)—was evidence of it having fallen prey to political engineering. This led many to disagree with the proposed policy implications—and, therefore, with the necessity of the debt they brought with them.

Most articles, however, agreed that the government had to step up in times of crisis and did not refute the need for stimulus. This support was also reflected in a research poll, conducted in early February, which indicated that 56.6 per cent of Canadians at least somewhat supported deficit spending to stimulate the economy (Nanos 2009). The research also revealed, however, that a common sentiment was that the recession should be seen as an opportunity ‘to do what needs to be done anyway’ (Ivison 2009a) so that Canada could emerge from it ‘leaner and meaner’ (Corcoran 2009) than before. Instead, the overwhelming opinion was that the budget needlessly pandered to the masses at the expense of Canada’s future economic prosperity.

Of the 24 articles analysed, 13 argued in some way that the budget lacked foresight and was based on wishful thinking that revenues would recover and grow more quickly than spending by the next election. Inarguably, this would have been exacerbated by the still-lingering criticisms that the Harper Government saw the economy through rose-coloured glasses and therefore did not realise the gravity of going into deficit. The research indicated that while there was a belief that the government might have been well intentioned, the overwhelming suspicion was that help for the Canadian economy would arrive too late, in the wrong place and hang around longer than expected.

These concerns did not, however, translate into strong public disapproval of Flaherty as a leader. Overall, he was seen as beholden to Harper, whose imposing leadership style and public presence were well documented. Flaherty’s own merits were overtly criticised in only one article; the rest were critical of him only by the virtue of being Harper’s Finance Minister. This also translated into assessments of Flaherty’s performance: only those who agreed with the Harper Government more broadly tended to be complimentary of Flaherty.

Coverage of the budget three months after it was introduced was far more positive, despite the massive and growing gap between the number of Canadian job losses and the jobs target in the budget (Akin 2009). This suggested the government’s attempts to convince the Canadian public that benefits of stimulus measures would take some time to filter through the economy had been successful.

10 February 2009: bank governor Carney’s ‘realism’

Carney used this address to reiterate his forecast that after a challenging first half, ‘the economy will rebound at the fastest pace in decades’. This was almost twice the pace forecast by the International Monetary Fund (IMF) and most private-sector economists (Schoffield 2009). Carney confidently spoke of the Bank of Canada’s economic outlook, but said that it would materialise only if the United States and other major economies took ‘exceptional’ measures to end the crisis in financial markets. In reply to a suggestion by John McCallum, the Liberal’s finance critic, that the bank was going ‘out on something of an optimistic limb’, Carney replied, ‘We don’t do optimism. We do realism at the Bank of Canada. We don’t do spin.’ He added that the Bank of Canada would continue to monitor economic and financial developments carefully and ‘will continue to set monetary policy consistent with achieving the two per cent inflation target over the medium term’.

 

Severity

Causality

Policy implications

Support for speaker

Agrees

5

2

4

5

Disagrees

1

1

1

No comment/ neutral

4

2

Table 4.6 Media responses to bank governor Carney’s 10 February 2009 speech

While Carney’s positive outlook had hitherto been met with considerable scepticism, his plain assertion that the Bank of Canada did not ‘do spin’ appeared to resonate well. This lent his latest crisis assessment considerable legitimacy and in turn enabled greater control of the message (Table 4.6). Four of the six analysed articles emphasised in some way that the predictions of the Bank of Canada were based on economic models and data and therefore should not be dismissed as mere rhetoric or personal grandstanding (like that of political leaders). In other words, Carney could be trusted. This accounted for the broad support for the policy implications Carney recommended, as well as the agreement with his assessment of the severity of the crisis.

In addition, five out of six surveyed articles lent their support to Carney’s leadership. This was in marked contrast with previous coverage, which tended to stay neutral on this issue. Portrayal of Carney as a credible leader did not change even when he adjusted his outlook two weeks later by cutting the Bank of Canada’s interest rate in half to just 0.5 of a percentage point and admitting that there would be ‘a sharper decline in Canadian economic activity’ in the next couple of months ‘and a larger-than-expected erosion of business and consumer confidence could mean the economy will not begin to bounce back until early 2010’ (Bank of Canada 2009). Despite the fact that this essentially proved Carney’s earlier critics right, the media attack focused on Harper’s personal leadership instead, and again gave rise to suggestions that Harper and Flaherty were not prepared for the recession, did not understand what was going on and were ill equipped to deal with the economic crisis.

23 February 2009: Flaherty attempts to rally the public

Flaherty’s piece in the opinion section of the National Post sought to reassure Canadian families and businesses that the new federal budget would help cushion the impacts of the downturn and support those hit hardest by the global financial crisis. He reasserted the Harper Government’s line about the causes of the crisis (exogenous) and that of the virtues and near-invulnerability of the Canadian financial system. While acknowledging that ‘there is not [a] magic bullet to return the world economy back to previous heights’ and that the United States’ recovery was essential to Canada’s, he assured his readers that the Conservative Government had acted swiftly to ‘keep our edge’. And, like Harper, he reiterated once again that most countries were far worse off than Canada. He went on to recapitulate the key points of the 2009 budget and ended by urging his fellow parliamentarians to ‘set games aside’ and put his plan to work, arguing that delay and ‘obstructionism’ were no longer appropriate in such difficult times.

It is quite unusual for a Canadian Finance Minister to write a column in a major national newspaper, so one could conclude that by this virtue alone the piece might have attracted some attention. Flaherty’s article, however, received very few reader comments (four) and even less media coverage. There was only one short article, also in the National Post, and it focused mainly on Flaherty’s point that the United States’ recovery would be essential for Canada to pull itself out of the economic quagmire. In media terms, this framing attempt went down like a lead balloon (Table 4.7).

 

Severity

Causality

Policy implications

Support for speaker

Agrees

Disagrees

No comment/ neutral

1

1

1

1

Table 4.7 Media responses to Flaherty’s 23 February 2009 article

A thorough search of other media outlets not included in this study (including regional newspapers in Flaherty’s native Ontario) also failed to produce any findings. This lack of national interest points to a number of things. First, that Flaherty’s rhetoric simply failed to kindle public interest. If Harper was frequently portrayed as dull and uncharismatic by the Canadian media (for example, Martin 2008), Flaherty seldom said anything that Harper had not already said in almost exactly the same way. There was never any disagreement or disparity between the two leaders, so for journalists there was little incentive to cover Flaherty’s utterances. Second, in most countries, the Minister for Finance (Canada’s equivalent of Treasurer) tends to be viewed as the expert on most macroeconomic questions. Harper’s extensive background as an economist, however, and the fact that his credibility as a prime minister was built almost entirely on his reputation as a great economic tactician and manager, meant that as far as public opinion was concerned, Flaherty’s views and statements were redundant. Moreover, Harper’s dominance of cabinet—some commentators referred to his alleged ‘controlling’ and ‘secretive’ leadership style (Travers 2007)—left little room for Flaherty to make his own mark in the public eye, despite his central position in the Harper Government. Finally, this lack of media interest could indicate that Canadians were growing tired of hearing the same thing from their government since its re-election.

Indeed, the government’s messaging was highly consistent throughout the period under study, enabled by a weak and fractured opposition, which had helped develop the budget in the first place. On one level, all of this might suggest that the Harper Government had some success in controlling the meaning-making script of the global financial crisis in Canada. Indeed, the United States casts a long shadow on Canada and few would disagree that any Canadian recovery was not feasible without a US recovery. On another level, however, this lack of engagement might be a marker of public despondency and apathy regarding the government and its limited ability to do anything about the global financial crisis at home. The lukewarm opinion polls provide some support for such an interpretation (Strategic Counsel, CTV and Globe and Mail 2009).

10 March 2009: Harper’s continued optimism

Although this particular address appeared to be an attempt by Harper to promote his government’s action to reduce red tape to ensure the efficient delivery of stimulus measures, media coverage of the speech largely ignored the intended message. Instead, it focused squarely on Harper’s optimistic outlook for the Canadian economy. ‘Typically a politician who likes to under-promise and over-deliver’ (Laghi 2009), Harper asserted that Canada would be the first major country to come out of the recession, that Canada had been hurt by it much less than other countries and that Canada’s banking system was the soundest in the world. He reminded the audience about some of the budget measures designed to stimulate the economy, such as the home renovation tax credit. In addition, Harper announced his frustration ‘with the opposition since the election’ and encouraged his audience to tell the Liberal Party to ‘stop the political games’. The overall tone was one of boosting morale, with Harper going as far as saying that ‘if ever there was a time to put away that legendary Canadian modesty, it is now’.

It is important to note that Harper chose to deliver this speech in Brampton, Ontario. Ontario is sometimes called ‘car country’ because its economy relies so greatly on automobile manufacturing. General Motors, Ford and Chrysler had been producing more cars and light trucks in Ontario than Michigan—due in part to the generous health care available in Ontario (Fry 2009:37). With all three companies suffering deep financial setbacks, Ontario’s manufacturing sector had been devastated almost to the same extent as Michigan’s (Hamilton Chamber of Commerce 2009). Of all Canadian provinces, Ontario had been the most severely affected by the global financial crisis. The largest employers in Brampton were Chrysler and General Motors and the city had experienced a dramatic increase in unemployment; figures from Statistics Canada show that Brampton’s unemployment in March was 10.9 per cent, 2 percentage points higher than the rest of Ontario (8.9 per cent) and higher still than the national rate (8.3 per cent) (Statistics Canada 2009a).

Harper’s choice of venue and upbeat rhetoric suggested a deliberate attempt to reassure the most-affected Canadians of his government’s competency. In addition, his attack on the opposition presented an attempt to exploit the crisis to his party’s advantage. This alleged inability to curb his partisan instincts was perceived by some commentators as antagonistic and irrational (given that Harper did not enjoy a majority government and that, without the opposition’s cooperation, the government’s vaunted economic plan would not have been produced with so few adjustments).

 

Severity

Causality

Policy implications

Support for speaker

Agrees

1

2

1

Disagrees

5

2

4

No comment/ neutral

2

8

4

3

Table 4.8 Media responses to Harper’s 10 March 2009 speech

The media analysis shows a preponderance of disagreement with Harper about the severity of the crisis (Table 4.8). Of eight articles analysed, five were critical of Harper’s ‘rose-tinted’ (Ivison 2009b) view of the Canadian economy. Seven gave a platform to the Liberal leader, Michael Ignatieff’s, condemnation of Harper as being ‘on a Conservative planet, off in outer space’. A number of articles implied that Harper’s boisterous outlook rang hollow with the Canadian public. One captured the mood by observing ‘yes, Canada is in good shape relative to everyone else, but that doesn’t mean we’re in good shape relative to our own expectations and our own standards’ (Cowan 2009). A closely related criticism was that Harper’s ‘boasting’ was tactless and completely out of touch with the reality of the difficulties many Canadians faced as a result of the crisis (Radwanski 2009).

With Harper’s assessment of the severity of the crisis clearly contested (in contrast with the question of causation, which was widely ignored, reflecting a broad consensus about this being overwhelmingly exogenous), there were some concerns about the policy direction the government was taking to deal with it. Overall, however, the coverage of policy implications was mostly neutral, probably enabled by the opposition’s focus on criticising Harper’s lack of sensitivity rather than his policy trajectory (quite probably because the opposition approved the economic plan with very few adjustments and little debate). Clearly, at this point, crisis politics and crisis policy had become divorced in the rhetoric of all the major parties. It is worth mentioning that reader comments (not included in the quantitative assessment) did express concerns about Harper’s policy decisions, particularly the proposed tax reform. When coupled with the low-level coverage this speech received, this suggested that the extent of public disapproval of Harper could have been greater than these findings implied. Indeed, a Harris Decima election tracing opinion poll shows that public approval for the Conservative Party fell to 29 per cent between 8 March and 29 March—down from 33 per cent in late February and early March (Harris Decima 2009).

1 April 2009: the bank governor sees light at the end of the tunnel

With the US and global economies plunging deeper and deeper into recession, Carney used his address in Yellowknife to reassure Canadians that they could be confident that unprecedented policy measures would—eventually—restore growth. Using the most powerful language to date (far stronger than any of Harper’s or Flaherty’s public utterances), Carney acknowledged that these were ‘very challenging times’ for an economy ‘in the most severe financial meltdown since the Great Depression’. He also remarked that the current crisis was more challenging than previous downturns because it represented more than a cyclical shock. He said that Canadians were understandably more concerned about their economic future than they had been in decades, but he added that ‘there is a plan to restore confidence and growth, we are implementing it, and it will work’.

 

Severity

Causality

Policy implications

Support for speaker

Agrees

4

2

4

4

Disagrees

1

No comment/ neutral

1

3

1

2

Table 4.9 Media responses to Carney’s 1 April 2009 speech

This speech, although optimistic in parts, was a marked departure from Carney’s usually positive outlook. It was met with considerable agitation by the media. None of the media commentators questioned his assessment of the severity of the crisis, but most tended to amplify it by declaring the central bank’s hitherto bullish outlook officially buried. Carney’s personal leadership also went unquestioned, but his pessimism gave rise to criticisms of Flaherty and Harper’s refusal to increase the size of the government’s stimulus program. Three out of the five articles called for the increase, despite the fact that in the same speech Carney warned about the dangers of overshooting the target with stimuli.

The criticisms of Harper were particularly interesting since, as one of the articles noted, he had indicated in a series of recent interviews with foreign media that policymakers must do ‘everything necessary’ to pull the global economy out of the crisis—a sentiment clearly at odds with Carney’s reservations (Vieira 2009). While a disparity of views between the Prime Minister and the Bank of Canada Governor would theoretically make for interesting coverage (particularly given the vastly different reputations the two enjoyed), in this instance, it failed to capture public imagination. Nor did it seem to get the attention of the opposition.